WELLBEING IN BUSINESS | Self love & Self Sabotage By PR Coach Jo Swann

23rd June 2019

By Jo Swann: Mum | PR Expert & Coach

Specialising in helping females grow their business through the power of PR

Jo Swann has 15 solid years of experience in Public Relations and runs award-winning Leeds-based PR Company – Chocolate PR after working in media, marketing and PR agencies. She has worked with companies of all sizes including the likes of Whistles, NSPCC, Marriott Hotels, Yo! Sushi to name just a few and won many awards along the way but her mission now is to help small businesses, and particularly female entrepreneurs harness the power of PR.

She is passionate about supporting small businesses in making PR work as a cost-effective, creative marketing medium, to help them tell their story and have fun doing it. Having carved a niche in helping female entrepreneurs tell their story and harness the power of PR she’s on a mission this year to knowledge share more than ever to help women feel more comfortable with PR and understand how they can use it.

Wellbeing in Business by PR Expert Jo Swan

Self-love & sabotage  –  The story of women in business….

As a woman running her own PR business, the outside view is often that I am some kind of superwoman -that I have it all together as I juggle with ease the family, the business and my personal needs…..er nope. This couldn’t be further from the truth – in fact, most days I feel like I’m in an episode of Freaky Friday wearing my mum’s clothes and worrying what’s going to go wrong next!

So why is this? It’s true from the outside it does look like I’m nailing it – two gorgeous kids including a 4 month old, a supportive hubby who also has his own business, and a business of my own for 15 years that is continuing to grow and evolve, in a way that will provide me with even more income and freedom in the coming months and years to come.

I’ve been recognised externally as an expert in my industry for years. People have paid me thousands for my advice and input into their PR campaigns. I’ve won awards and co-authored a best-selling book.

So why do I feel like none of this is still good enough and often experience feelings of actually being ashamed of what I haven’t achieved? Because I’m a sufferer of the evil Imposter Syndrome – and I know I’m not alone!

Having changed direction from working with large corporates to more recently specialising in supporting female entrepreneurs it’s a daily occurrence chatting to clients who feel they are not good enough. Not good enough to be seen as an expert, not good enough to be featured in the media, not good enough to write a book….

These ladies are all EPIC in their business specialisms. I admire them. I respect them. Why do they not respect themselves?

It seems much comes from our past. It seems some comes from experiences in business when we feel intimidated by others and some definitely come from comparisons. We’ve brought in experts to help get to the bottom of it all, and the ultimate answer is it is about self-worth. If you don’t value yourself enough it is impossible to have confidence and pride in your business.

So this is what needs to change. We need to be kinder to ourselves. We need to celebrate our wins. We need to cheerlead each other and what better time than World Wellbeing Week to make a commitment to stop sabotaging ourselves and instead dish ourselves out a bit more self-love.

This way we can grow our business with pride, we can revel in our successes and we can celebrate how far we’ve come.… maybe then we’ll also give ourselves more permission to take time out, to do more for ourselves and to look after our own bodies and minds. Surely this has to be better than living with the constant ‘fear of being found out’ and the anxiety that can come with this…so let’s say F**k it to feeling ‘not enough’ and instead hail Hell Yes for being us. It’s time.




If you are suffering from imposter syndrome in business and/or would like to inquire about the courses Jo runs for female entrepreneurs please contact her via email at: jo@chocolatepr.co.uk

Visit her website at: https://www.chocolatepr.co.uk


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